What is Funan Centre ?
Funan Centre is an information technology and lifestyle mall in
Singapore. Funan Centre composes of 132 shops with over 80% of
them selling computer related products. Major computer companies
such as HP, Compaq, Dell, Creative Technologies, Cannon and etc.
maintain sales office there.
Why stage in Funan Centre for such an affair ?
As we said in our opening address, the theme of the show is "Technology
for the Masses". Funan Centre offers us the state-of-the-art
environment and traffic for such a high profile activity. In any
given date of the year, Funan Centre attracts about 400,000 crowd
in a three week period. We plan to attract over 600,000 people
to attend the Festival during the three weekend period. In addition,
end users can attend conferences or purchase products or services,
all-in-one at the same venue .
Why should my company sponsor such an high-tech affair
when we are only a hard drive manufacturer ?
Every computer needs hard drives, especially systems for computer
graphic. By supporting such a high profile and high-tech event,
consumers tend to associate your products with such a demanding
technology. This is the most effective way to advertise your
products and support the industry at the same time.
Why should my company sponsor such a high-tech affair when our systems are all PCs?
The theme of the show is "Technology for the Masses".
Computer animation is not reserved for only high end workstations.
In reality, most computer animation are developed in P.C. and
Macintosh environment. This is an excellent opportunity to expand
your market by associating your products with such high technology.
By demonstrating how your products can run high end animation
programs such as Softimage, 3D Studio MAX, Truespace, Lightwave,
and etc.. You can benefit a lot because the average cost for
an animation workstation is higher than an average P.C.
Why should my company sponsor such an affair at a consumer
IT/Lifestyle mall when our systems are workstations which are
highly specialised for the professionals only?
The objective of our Festival is to help seed the Asia computer
animation industry. To establish an industry, we need participants.
By showing the public what computer animation setting is, will
make people comfortable with the technology and that they can
associate computer animation with computers such as P.C.. This
will encourage more people to experience computer animation and
eventually set a career in this industry. When more people learn
about computer animation, they will gain more proficiency and
maturity with the technology. Then, the demand will be placed
on your equipment. If they never have a chance to learn about
the technology, they will also never have a chance to buy your
products.
Why should my company sponsor such an affair when we only
manufacture software?
The objective of the Festival is to help seed the Asia computer animation industry. To establish an industry, we need participants. The problem for animation software manufacturers is not their programs but the people. Many people do not know or understand how to use these programs such as True Space, 3D Studio MAX, etc.. available in the market. To them, this technology is not within their reach.
So, software manufacturers must take a step forward to teach and
educate the people on how to use their programs which are viewed
by many as extremely steep learning curves. By educating and transferring
the knowledge to the public will make people comfortable with
the technology and they will associate computer animation with
your software when they know how to manipulate your program. This
will encourage more people to experience computer animation and
eventually set a career in this industry. When more people learn
about computer animation, they will gain more proficiency and
maturity with the technology. Then, the demand will be placed
on your software. If they never have a chance to learn about the
technology, they will also never have a chance to buy your products.
Why should my company sponsor such a high-tech affair when
we are only a printer manufacturer?
Computer graphic also needs to be visualized in paper. Printer
providers are an integral part of the computer graphic industry.
By associating your products in such a high profile industry
and event, people will get to know your products more. ACAF is
the first such event in Asia devoted to computer graphic and animation.
How does it benefit the industry, manufacturers and the
society at the same time?
Asia today does not have a "Bits and Bytes" industry. This industry is usually associated with high technology countries such as U.S., Canada and Europe. It is also close to impossible to build a "Bits and Bytes" industry based on tools manufacturing, such as building another word processing program, or another 3D program such as Wavefront or Strata Studio Pro, etc.. But we can build a content base "Bits and Bytes" industry in Asia using the tools that are developed by others.
Asia has the rich content waiting to be put into electronic form such as stories, sound, cultures, businesses, education and entertainment. Today, the biggest problem in building such an industry in Asia is not the technology (hardware or software). Our biggest challenge is finding enough people to build the industry. By staging such an affair, we can help and encourage more people realize the potential of the technology so that everyone can participate in. With enough people well versed in the art of computer animation, an industry can be built and eventually those involved in the process will benefit.
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